Kerun Intelligent Control Co., Ltd.
Effective Date: 2025/12/13
Last Updated: 2025/12/13
Kerun Intelligent Control Co., Ltd. (“Kerun,” “we,” “us,” or “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your information when you visit our website, interact with us, or use our products and services, in compliance with applicable data protection laws including the General Data Protection Regulation (GDPR), UK GDPR, California Consumer Privacy Act (CCPA/CPRA), and other international privacy regulations.
By accessing or using our website or services, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
1.1 Personal Data
We may collect personal data that you voluntarily provide or that is collected automatically, including but not limited to:
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Full name
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Company name
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Job title
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Email address
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Phone number
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Business or shipping address
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Account or inquiry details
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Order, invoice, and transaction information
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Payment information (processed securely by third-party payment processors)
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Any information you submit via contact forms, emails, or inquiries
1.2 Automatically Collected Data
When you access our website, we may automatically collect:
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IP address
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Browser type and version
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Device type and operating system
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Pages viewed, time spent, and click behavior
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Referring/exit pages
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Cookies and similar tracking technologies
2. Legal Basis for Processing (GDPR)
We process personal data under one or more of the following legal bases:
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Your consent
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Performance of a contract or pre-contractual obligations
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Compliance with legal obligations
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Legitimate business interests, provided such interests do not override your fundamental rights
3. How We Use Your Information
We use personal data for the following purposes:
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To operate, maintain, and improve our website and services
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To respond to inquiries, quotations, or support requests
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To process orders, payments, and deliveries
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To manage business relationships and communications
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To send important service-related notices
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To conduct internal analysis and improve customer experience
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To comply with legal, regulatory, or contractual obligations
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To protect against fraud, security threats, or unauthorized activities
4. Cookies and Tracking Technologies
We use cookies and similar technologies to:
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Ensure proper website functionality
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Analyze traffic and usage trends
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Remember preferences and settings
You may manage or disable cookies via your browser settings. Where required by law, we obtain your consent before placing non-essential cookies.
5. Data Sharing and Disclosure
We do not sell personal data.
We may share personal data only in the following cases:
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With trusted service providers (e.g., hosting, IT services, payment processors, logistics providers) under strict confidentiality agreements
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When required by law, regulation, court order, or government authority
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To protect the rights, property, or safety of Kerun, our customers, or others
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In connection with a merger, acquisition, restructuring, or sale of assets
6. International Data Transfers
Your information may be transferred to and processed in countries outside your jurisdiction. Where required, we implement appropriate safeguards such as:
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Standard Contractual Clauses (SCCs)
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Adequacy decisions
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Other lawful transfer mechanisms
7. Data Retention
We retain personal data only for as long as necessary to:
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Fulfill the purposes outlined in this Privacy Policy
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Comply with legal, accounting, or regulatory requirements
When data is no longer required, it is securely deleted or anonymized.
8. Data Security
We implement appropriate technical and organizational measures to protect personal data, including:
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Secure servers and encryption
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Access controls and authorization policies
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Regular security assessments
Despite our efforts, no system is completely secure, and we cannot guarantee absolute data security.
9. Your Privacy Rights
9.1 GDPR / UK GDPR Rights
You have the right to:
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Access your personal data
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Request correction or update
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Request deletion (“right to be forgotten”)
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Restrict or object to processing
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Data portability
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Withdraw consent at any time
9.2 CCPA / CPRA Rights (California Residents)
You have the right to:
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Know what personal data we collect, use, or disclose
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Request access to or deletion of personal data
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Correct inaccurate personal data
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Opt out of the sale or sharing of personal data (we do not sell data)
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Not be discriminated against for exercising your rights
Requests may be submitted using the contact information below.
10. Children’s Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of such sites and encourage users to review their policies separately.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with a revised effective date. Continued use of our services constitutes acceptance of the updated policy.